Chip and Joanna Gaines from HGTV’s hit television show, Fixer Upper, have constructed and developed a lifestyle brand that is the basis of their various business endeavours: The Magnolia House, Magnolia Market at the Silos, and Magnolia Realty.
Obsessed fans, vacation goers, and interior design professionals can access their various businesses from the Magnolia Market website. From this website, viewers have the ability to shop, plan vacations, search houses on the market in Waco, Texas, and read the couple’s blog.
The Magnolia Market website serves as the “mother” to the other websites. From the main website, you get to visually see the brand represented through the bright photos, font type, and colors used throughout the website. The couple has gained enormous amounts of fame due to their ability to effortly style houses with modern and country antique decor and that is directly reflected in their website.
As a result of the couple’s various businesses, the website is created in a way that allows viewers to effortly search for what they are looking for. Unlike most websites, Magnolia Market features two menu bars. One menu bar is what we like to call “a hamburger button.” From the hamburger button, you are able to access more information about The Magnolia House, Magnolia Market at the Silos, and Magnolia Realty, blog, and the television show. From this menu, you will be directed to a new website based on what you are interested in.
The second menu is solely for the Magnolia Market website. From this menu, you are able to shop based on lifestyle needs, garden seeds, and good reads. Each menu button will give you the option to view products based on an individual category or as an entire collection like gifts, seeds and supply, and paint.
Website viewers will quickly realize that there is a lot of content displayed on the website, so thankfully in the top right corner serves as a gold mine for easy navigation. Not only is there is a search bar that allows for fast and easy accessibility to whatever it is viewers are looking for but there is also the option to sign-up for email updates whenever new content is posted. This email sign-up happens to also be available in various places so that no matter where viewers are on the website, they always have the option to stay up-to-date.
Jumping to an obvious conclusion, I think that Chip and Joanna take great pride in the “Magnolia” brand that they have developed across various industries. Just as the success of their iconic brand is important, so is the ability for consumers to be able to navigate their various media platforms. The way that the content is organized based on the business or collection allows for easy consumer navigation and understanding. Not only does the Magnolia Market website serve as the homebase for their other websites, it is also the basis of all of their other digital content.
